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BAMBA SPORT signs rights to air Sportpesa Premier League 

Kenya’s leading sports betting firm Sportpesa has entered into a broadcasting rights agreement with Kenya’s leading free to Air sports channel BAMBA SPORT.


The deal will see Kenya’s top tier football league, the Kenya Premier League (KPL), aired for free on the BAMBA decoder and on all Free to Air set top boxes.


The signing means BAMBA SPORT will now screen a minimum of a double header per week, meaning two matches per weekend. The deal, signed for this season is worth Sh 36.7 million in a major six month vital broadcast sponsorship partnership.


Speaking during the announcement’s press briefing held at a Nairobi hotel, the outgoing Kenyan Premier League chairperson Mr. Ambrose Rachier said, “Not many know that broadcasting sports isn’t easy and we are glad that BAMBA has taken the challenge”.


He further added that the KPL has the best actions and incidents and that local clubs will now have a solid point of reference.


Also present in the launch, Radio Africa CEO Mr. Patrick Quarcoo who said that Radio Africa has been on the forefront of promoting sports in the country. “BAMBA SPORT is Africa’s first free to air 24hrs Sports channel.


“This year we signed the exclusive audio rights for the EPL. We also have the rights for the National Super League. We continue to get positive feedback from the high quality broadcasts,” said Quarcoo.


He further stated that they were paying Sh 36.7million to KPL, Sh 24million for production and Sh 40 million for promotions and advertising across their platforms namely BAMBA SPORT, KISS TV and Radio Jambo.


Sportpesa CEO Capt. Ronald Karauri said that Kenya has the best football players only that they do not get the right exposure and platform.


“From now on, all Kenyans will be able to watch the KPL in all of its glory. As SportPesa we felt constrained when we didn’t have a broadcast partner in the past few months,” he said.


Football Kenya Federation CEO Mr. Robert Muthomi who was also present on behalf of the FKF president Nick Mwendwa said that apart from having a broadcast partner, the sponsorship allows clubs to get revenue.


“It is also an example of what happens when the KPL and FKF work together. For the first time ever, we will have the top-tier and second tier leagues in one platform,” he said.

Challenges to do with pitches were also going to be addressed as was announced by Sports pundit Ms Carol Radull who was also present in the function.


Radull stated that there were several options including the little reprieve of having to use the Nyayo National Stadium to the end of August with out of town options such as the Afraha stadium, Bomet stadium and Narok available.


With this new partnership, the Radio Africa Group said it got new equipment including new HD equipment and plans on bringing in young people to train including investing in studio facilities.


By Allan Aoko


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